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Knowledge and Data Management White Papers

Mining Web Server Logs: Tracking Users and Building Sessions

Overview Much has been written about the limited usefulness of web server logs for mining of transactional and click-stream data. The truth is that web server logs are extremely useful for mining Electronic Commerce (E-Commerce) as well as non e-commerce web sites. Server logs, when combined with minor, non-intrusive, site instrumentation can provide tremendous insights into how effectively the electronic channel is meeting its business needs. User tracking and session building are fundamental to all web-mining activities. Although using web server logs for this purpose can be a challenge it is not impossible. This paper discusses how to track user activity and build sessions from web server logs. The focus is on data preparation and not web-mining techniques.

Further White Paper Details
Publisher	SAS Institute	File Format	PDF
Date Published	March 2002
Format	White Papers
Topics	Knowledge and Data Management, Servers, Data Mining - Analysis

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