Customer Support Services White Papers
Deliver Enhanced Sales and Service Opportunities by Providing a Foundation of Unified Customer Data to All Channels
Overview Industry analysts have identified the "Foundational problem of CRM projects" as bad customer data. WebSphere Customer Center helps companies solve the foundational problem by providing CRM applications and all front-office channels with the authoritative single customer image, as well as business processes for maintaining the customer data that is shared across multiple channels and systems. Unlike existing, stand-alone CRM applications and reservation systems, IBM WebSphere Customer Center is a real-time, service-oriented application that manages customer-centric business processes and transactions, while persisting new enterprise customer knowledge and processes, such as customer service preferences, interaction history, event notifications, privacy and data entitlement rules, customer relationships (households) and customer value profiles.
| Publisher | IBM | File Format | |
|---|---|---|---|
| Date Published | February 2006 | ||
| Format | White Papers | ||
| Topics | |||
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