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Understanding Influence, and Making It Work For You: A CNET Networks Study
Overview
Word of mouth has become a very important tool for marketers, as traditional marketing methods simply don't reach their target audiences with the same effectiveness as they did just a decade ago.
However, the recent surge in social networking has drawn attention to "buzz" or "viral" marketing. There are many opinions about how to identify influential individuals and connect with them in ways that encourage this type of message movement, but little hard data exists.
To help provide this important hard data, CNET Networks conducted a comprehensive study across many different audiences, using a variety of research methods. Download this case study to find out what surprises were discovered.
| Publisher | CNET Networks | File Format | |
|---|---|---|---|
| Date Published | April 2007 | ||
| Format | Case Studies | ||
| Topics | |||
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