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Integrated Customer Management: Adapt or Perish

Overview Integrated Customer Management (ICM) is a new way of doing business, whereby one can be equipped to evolve and adapt throughout the long term. Those who aren't built for change on a continual basis will not survive. Those who aren't built for change on a continual basis will not survive. To successfully give customers an intentional rather than incidental customer experience requires integration across the organization at an unprecedented level. This level of integration can only be achieved by the equal emphasis on all three elements of ICM: Customer centricity, Agility, and Alignment.

Further White Paper Details
PublisherAmdocs File FormatPDF
Date PublishedOctober 2004
FormatWhite Papers   
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