Web Services White Papers
SAP Consulting Helps French Media Company Build Service-Oriented Media Solutions
Overview When French media company Manchette Publicite decided to pioneer innovative new Web services for the media industry, it chose the Enterprise Services Architecture blueprint from SAP as its new IT foundation. The solution has helped reduce the cost of selling advertising by 50% and has won rapid approval from customers. The key challenges faced were to build a service-oriented architecture using existing SAP and non-SAP applications at low cost and migrate to Web services to cut cost of selling advertising space and improve customer service. The company also needed to expand current range of solutions to new market areas and become an Application Services Provider (ASP). The solution to this was achieved by implementing Enterprise Services Architecture (ESA) blueprint.
| Publisher | SAP | File Format | |
|---|---|---|---|
| Date Published | April 2007 | ||
| Format | Case Studies | ||
| Topics | |||
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