Apple Computer's famous brand loyalty is slipping according to a recent report. The survey by ZD Market Intelligence found that only 71 per cent of customers repurchased an Apple PC, compared to 81 per cent last year.
A survey has revealed that direct sales expert, Dell is continuing to climb the corporate ladder at the expense of Compaq and IBM. According to US IT managers, Dell listens to its customers more and makes more durable products than its rivals.
Howard Janzen, Sprint’s president Global Markets Group, said: "This is not a particularly good industry to look at for customer satisfaction and loyalty. The analyst community has continually called for straightforward SLAs from carriers and...
New research indicates that many household names of the IT industry, including Dell and Microsoft, have been able to capture lasting feelings of customer loyalty. Those that have the most devoted customers are Cisco Systems, Dell, EMC, Hewlett...
User-generated community sites such as Bebo and MySpace have one key advantage for media companies trying to build brand loyalty: community site users tend to view more pages within that site than elsewhere.
Caspar Tearle, director of service industries research at JD Power and Associates, said one-tenth of pre-pay and more than one-fifth of contract customers intend to switch providers in the next 12 months and it's becoming even more important for...