More sophisticated ad server technology will allow companies to reach their target audience across a range of Web sites without huge overheads. Likewise, Web publishers are jumping on the portal bandwagon as part of a shift towards a pay-per-view...
Shambach told an audience of over 1,200 partners and customers that Enfinity 2 recognises the need for businesses to compete on multiple channels to market and therefore integrate with end consumers, distributor and e-marketplace back end systems.
Members of the audience will be able to put questions to speakers via email and get an immediate response. The audience will be told that operators and content providers will have to stop competing and start co-operating through revenue sharing deals.
At the end of a long day, two long-time silicon.com contributors, Dr Richard Sykes and Mark Kobayashi-Hillary (both silicon.com Agenda Setters judges this year), were at the centre of an offshoring/outsourcing debate, which also took in speakers...
First, he said, content owners need to create engaging content for users that is appropriate for the audience they're trying to serve. A day after his company bought a controlling stake in ringtone giant Jamba, News Corp's president and chief...
The idea is to appeal to a niche audience of comedians and comedy fans, allowing people to submit videos and to rate videos. Unlike traditional entertainment media, however, end-user participation should be a big part of any online media strategy...
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