ERP systems often operate on the premise, 'If we build it, they will come. Outlined below are a few practical steps to navigate companies through the CRM minefield to business success: Primarily, they have focused on the foundation (planning...
US customer contact technology supplier, Rockwell Electronic Commerce, is providing America Airlines with the technology platform for their customer relationship management (CRM) strategy. Providing products for the airline's 5,000 national...
However, he justifies ESA as a new product because it targets a different market and buyer compared with its HR and financial offerings. Two questions: do we need another acronym, and is ESA actually anything more than a re-packaging of existing...
Government runs the risk of giving us the worst of all worlds. New questions were being asked that could change the shape of organisations. These questions, and others like them, provided a different way to look at the organisation.
At the announcement Motorola chairman and CEO Chris Galvin pledged his company's support while Microsoft CEO Steve Ballmer said: "The artificial walls that are between the computing and wireless worlds are coming down.
We are not the traditional hosted software buyer. Salesforce.com executives lined up as the company revealed it now has in excess of 9,500 customers - but while the salesforce.com bandwagon continues to gain momentum ahead of its expected $100m IPO...