For example, workforce information can be shared with a CRM database to guide training programmes, or a customer database can have a direct link into inventory information. When the CRM, or customer relationship management, market was in its heyday...
Two of the largest names in customer relationship management (CRM) have stated their commitment to delivering applications on-demand. Senior execs from SAP and Siebel, speaking at the Gartner CRM Summit in London, denied their newfound enthusiasm...
A recent Gartner Group survey echoed the DMR findings stating that only three per cent of organisations have implemented CRM solutions so far. The book also hopes to tighten up the definition of the term CRM, which Ray McKenzie, author of the book...
The CRM market looks to be finally coming out of it slump. While customers' requirements have not changed over the past four years, companies are approaching CRM in a different way. Greg Gianforte, CEO of CRM software maker Rightnow, says: "There...
Whatever the size of your business, if you're looking to roll out CRM, you must involve all parts of the organisation, says Ron Condon. For complex integration projects, where the CRM system needs to interact with three or more other applications...
A study released this week has shown that board level understanding of customer relationship management (CRM) is vital if such projects are to have any chance of success. The Cranfield School of Management has carried out research into CRM with...
Did you find this white paper useful? 
White Paper RSS
Download
