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Constructing a Demand & Consumer-Driven Enterprise: A Framework for Utilizing Demand Signals
Overview As the industry continues its efforts to get "Closer to the consumer," many leaders predict the next transformation will be centered on the integration of demand data into key business processes. By utilizing accurate and timely downstream data from key retail trading partners, leading consumer goods companies are demonstrating improved business performance around key areas such as new product launches, promotions and supply chain operations. There are several real world examples that currently exist of how these demand signal initiatives have improved bottom line performance, and it will provide a glimpse into several of those examples in this paper.
| Publisher | VeriSign | File Format | |
|---|---|---|---|
| Date Published | January 2007 | ||
| Format | White Papers | ||
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