White Papers
A New Generation of Variable Data Publishing Solutions Help Marketers Meet Today's Communications Challenges
Overview Variable Data Publishing (VDP) - also known as database-driven, personalized, or one to-one marketing - has emerged as a key enabling technology that automates the production of unique, relevant communications that resonate with recipients and motivate them to take action. Whether used to acquire leads, increase sales or secure customer loyalty, a growing number of communications professionals are leveraging the power of VDP to achieve unprecedented results. Adobe is bringing together software and printing partners to educate creative professionals and print service providers on the benefits of variable data publishing, from design to output.
| Publisher | Adobe Systems | File Format | |
|---|---|---|---|
| Date Published | September 2006 | ||
| Format | White Papers | ||
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