White Papers
Charting a new course: The retail merchandising-supply network
Overview A new model for merchandising and supply chain management is emerging; it is about to transform the way in which retailers do business and deliver the customer experience. Many retailers see the supply chain simply as a means of moving goods from one place to another. In fact, a fully integrated merchandising-supply network can help companies achieve greater, sustainable growth by becoming more innovative and differentiating themselves in the marketplace.
| Publisher | IBM | File Format | |
|---|---|---|---|
| Date Published | April 2006 | ||
| Format | White Papers | ||
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