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Bookseller Gains Business Insights Across Sales Channels With New Data Warehouse

Overview Barnes & Noble, the world's largest bookseller, operates 821 stores in 50 states. To help improve its business operations and respond better to customer needs, the company needed new business intelligence tools that could access information faster and provide more detailed reports to managers. The company, which runs Oracle databases for operational systems, decided to deploy a new data warehouse using Microsoft SQL Server 2005 running on an HP Integrity Superdome server equipped with Intel Itanium processors. Nowadays, daily transactional information is loaded faster, reports are available to managers quickly for more insightful business decisions, and the company has a long-term solution that is improving profitability and enhancing relationships with Barnes & Noble customers.

Further White Paper Details
Publisher	Microsoft	File Format	WORD
Date Published	February 2007
Format	Case Studies
Topics	N/A

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