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Marketing Company Streamlines Campaign Development With Collaboration Solution
Overview Few would argue against the value of collaboration in an organization like W.A. Wilde, where customers play a critical role in every aspect of developing direct marketing campaigns. Wilde's commitment to innovation and service has differentiated it both as a trusted partner to its customers and as a leader in the direct marketing industry. However, collaboration was costly due to the high degree of communication that took place by e-mail, phone, and meetings between customer and Wilde teams for exchanging, reviewing, and approving content. With its technology partner Magenic Technologies, Wilde saw a great opportunity in the collaborative power of Microsoft Office SharePoint 2007 to implement a streamlined content management solution that provides an improved customer experience, enhanced security.
| Publisher | Microsoft | File Format | WORD |
|---|---|---|---|
| Date Published | February 2007 | ||
| Format | Case Studies | ||
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