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KidsFutures Uses SAS to Grow Futura Rewards Program
Overview Operated by Toronto-based KidsFutures Inc., the Futura Rewards Program helps Canadians save money by purchasing a wide variety of consumer products and services from a broad array of some of Canada's best-known retailers, service companies and brands. SAS has entered an alliance agreement with KidsFutures Inc. The alliance will provide KidsFutures with SAS data management and predictive analytics tools to support rewards program analysis and reporting. Participating program partners, which include grocery retailers and packaged goods companies, will also benefit from the information created by SAS software, and they will be able to access customer information through online reports that will help them turn customer insight into customized promotions and brand loyalty reward offers.
| Publisher | SAS Institute | File Format | HTML |
|---|---|---|---|
| Date Published | February 2007 | ||
| Format | Case Studies | ||
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