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Maximizing Visibility for Multilingual Web Sites

Overview Going global is not an act of good will - it is a smart and necessary business strategy. Establishing a global web presence provides one of the most affordable means of tapping into the international marketplace. An information-rich, well-published web site sells the products and services to potential clients around the world 24/7. In addition, multilingual content optimizes the effectiveness of the site by communicating with the customers in their language. However, many multilingual web sites are not as effective as they could be because potential customers cannot find them using search engines. This white paper addresses challenges unique to translated web sites for ranking high on search engines.

Further White Paper Details
Publisher	WTB Language Group	File Format	PDF
Date Published	May 2006
Format	White Papers
Topics	N/A

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