White Papers
Analyze Your Customers
Overview CRM analytics is taking on increased importance as CEOs everywhere shift focus to the customer. In a recent Compass America Inc. survey of 400 CEOs, the most important IT area for impacting competitive advantage turned out to be building customer relationships, with 38% ranking it among the top three. Exploiting new technology and supply chain management rounded out the top three at 33% each. CRM analytics becomes just one piece of a larger customer-centric IT effort. IT must provide an entire infrastructure to support a customer-focused strategy, including data warehousing, datamarts, datamining, OLAP, modeling, data integration, customer interaction, and CRM itself. Only then can the organization capitalize on CRM analytics.
| Publisher | Jupitermedia | File Format | HTML |
|---|---|---|---|
| Date Published | September 2000 | ||
| Format | White Papers | ||
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