White Papers

Anatomy of a Successful CRM Implementation

• Tags:
• crm,
• customer relationship management,
• relationship,
• initiatives

Overview After several years of limited growth, most industry analysts are predicting significant expansion in the Customer Relationship Management (CRM) software and services marketplace through at least 2008. This growth will result in an increase in the number of CRM package software implementation projects that address the functional areas of sales, marketing, and customer service. Additionally, there will be significant growth in the areas of customer data integration and customer analytics. The growth of CRM parallels organization-wide initiatives across all industries to efficiently manage all aspects of the customer relationship, deliver the best experience, and optimize sales and marketing opportunities.

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