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Leading Business Information Supplier Creates Better Records for Database Marketing

Overview A leading provider of business information supplies company-specific credit reports and profiles to a global clientele of corporate clients. The company allowed customers and internal staff to update contact information online or within the company's systems. DataFlux helped the company eliminate duplicate records that were caused by mistyped words or phrases - or from non-standardized company names or addresses. With DataFlux, the business information supplier could aggregate company information onto one record, creating more valuable records to support marketing initiatives.

Further White Paper Details
Publisher	SAS Institute	File Format	PDF
Date Published	February 2007
Format	Case Studies
Topics	N/A

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