White Papers

The Reference Model Approach to Successful CRM Implementations

Overview As global competition increases and profit margins shrink, businesses must focus on, and improve, their business processes to gain competitive advantage. Challenges brought by the new millennium have forced companies to focus on effectively managing existing customer relationships to achieve long-term success. As a result, these companies have adopted Customer Relationship Management (CRM) initiatives to make them capable of maximizing revenue from an existing customer base, and cut costs via operational and financial efficiency.

Further White Paper Details
PublisherIDS Scheer File FormatPDF
Date PublishedJanuary 2002
FormatWhite Papers   
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