White Papers

Drive Growth With Customer Profitability Management

Overview The procedure for estimating an ABC model, while feasible for initial pilot studies, has proved difficult and costly to extend to company-wide applications. Also, even after the initial model has been built, updating the model requires essentially re-estimating through a new round of interviews and surveys to reflect changes in a company's operations.

Further White Paper Details
PublisherPresident and Fellows of Harvard College File FormatPDF
Date PublishedJuly 2003
FormatWhite Papers   
Topics
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