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Communication-Effective Use of Color for Web Pages, Graphs, Tables, Maps, Text, and Print

Overview Though it includes information and coding specific to SAS, SAS/GRAPH, and ODS, this paper is also a software-independent guide to using color to communicate, rather than decorate. Color does more than merely add visual excitement to the output. Some visual communication situations require color - the human eye can reliably distinguish only five shades of gray (actually, five shades of any one color). Color swatches can be generated with just a few SAS statements, and sample charts for evaluating text-background color combinations are not much more difficult. For high-volume samples, macro-based color design tools are also provided.

Further White Paper Details
PublisherSAS Institute File FormatPDF
Date PublishedApril 2004
FormatWhite Papers   
Topics
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