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Gallaher Group Plc Improves Sales and Trade Customer Relationships

Overview Following the introduction of the United Kingdom tobacco advertising ban in February 2003, Gallaher Group Plc, a leading international tobacco manufacturer and wholesaler, launched a strategy aimed at strengthening its relationships with retailers that sell tobacco. The strategy is designed to build on existing methods and help retailers fulfill the demands of their existing tobacco shoppers. To help achieve this goal, Gallaher needed to consolidate its information and build an integrated picture of its trade customers. Oracle's Siebel Consumer Goods is an integral part of the company's mission to create a customer-centric U.K. commercial division.

Further White Paper Details
Publisher	Oracle	File Format	PDF
Date Published	January 2007
Format	Case Studies
Topics	Sales - Marketing

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