Database Management White Papers
Association Uses CRM Solution to Prepare for 2010 Olympic and Paralympic Winter Games
Overview Tourism Whistler is the official marketing body for Whistler, British Columbia, Canada, representing more than 7,000 members who own, manage, and operate properties or businesses on resort lands. An old contact management system made it difficult for Tourism Whistler to track its key marketing and property contacts efficiently. The problem was exacerbated by the organization's many outdated databases, which made information even more difficult to find and share. Working with Microsoft Gold Certified Partner Ascentium Corporation, Tourism Whistler deployed Microsoft CRM and integrated it with Microsoft Office Outlook 2003. With its recent upgrade to Microsoft Dynamics CRM 3.0, Tourism Whistler benefits from seamless information sharing across the organization and gains higher user adoption.
| Publisher | Microsoft | File Format | HTML |
|---|---|---|---|
| Date Published | January 2007 | ||
| Format | Case Studies | ||
| Topics | |||
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