Voice - Data Integration White Papers
The Challenges of Customer Data Integration (CDI)
Overview There are a dozen parables that illustrate the wise advice of the slow and deliberate approach to a difficult task. CRM projects have embraced the "Hurry up and deploy" rule of thumb and the results have been less than stellar. The result is usually a long-awaited customer dashboard that displays inaccurate information. With the advent of analytical CRM and Customer Data Integration (CDI) solutions, companies have realized that customer information is not a burning bush, but rather many small campfires flaring up across departments and desktops. However, as with other enterprise initiatives, CDI programs are unique and require specialized skills, technologies, and implementation processes. And accompanying them is a distinct set of challenges.
| Publisher | SAS Institute | File Format | |
|---|---|---|---|
| Date Published | September 2006 | Downloads | 14 |
| Format | White Papers | ||
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