By understanding the dynamics of the customer base, a project aimed at maximising the revenues and margins will be easier to write up to gain funding from above. This top 20 per cent of your customer base needs to be made more 'sticky' (loyal) by...
Business software maker SAP, hoping to unseat Siebel Systems as the world's top seller of customer relationship management (CRM) software, plans to introduce a new version of its CRM applications in the autumn.
Microsoft has a lot of brand equity in Office, and they're trying to expand what that is," Silver said. Forrester Research gave these types of applications a failing grade, because of employee resistance to many CRM and ERP front end clients.
Today, small businesses are looking for new ways to expand their customer base and stay competitive; many are leveraging technology to support their growth. Last year, the company launched a customer relationship management (CRM) system, its first...
During its most recent fiscal quarter, Microsoft reported that revenue was flat in its Business Solutions division, of which the CRM unit is part. Microsoft has shelved plans to release a 2.0 version of its customer relationship management software...
Microsoft Dynamics CRM Live, an on-demand alternative to its on-premise CRM software, is set to debut by mid-2007 as part of a revamped product code-named Titan. Microsoft will host the new service within its own data centres, said Brad Wilson...