White Papers
Are You Firing on All Cylinders?
Overview Various analysts put the success rate of CRM as low as 40%. The main reason for this lack of success is that CRM deployments to date amongst many corporate organisations have been IT led and executed in a piecemeal fashion with few measurable business objectives and no governing strategy to achieve them. The climate has changed substantially over the last few years and now more than ever clear accountability and a real return on investment must be demonstrated. Whilst most firms have embarked on customer related initiatives, experience shows that to generate a real return from them and move forward, the whole business strategy around CRM needs to be re-addressed.
| Publisher | Wisdom Network | File Format | |
|---|---|---|---|
| Date Published | November 2003 | Downloads | 1 |
| Format | White Papers | ||
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