Strategic Planning White Papers
The CRM Scorecard + Strategic Six Sigma: A Powerful Approach for Maximizing CRM Strategy Execution Success
Overview Despite efforts by many organizations to improve CRM success, CRM failure still remains high. Having a great CRM strategy is not good enough. Equally important is the ability to successfully execute that strategy. Successful execution doesn't just happen as many organizations are finding out. Strategy execution is a discipline supported by processes and tools that continually tell how well the strategy is working, where improvement is needed and how to improve strategic performance. CRM failure can be costly both in current and future customer profitability. That's the bad news. The good news is failure can be avoided. Moreover, significant CRM success can and should be achieved by enterprises using the right CRM strategy execution approach. They are the CRM Scorecard, and Strategic Six Sigma.
| Publisher | CRM Today | File Format | |
|---|---|---|---|
| Date Published | May 2003 | ||
| Format | White Papers | ||
| Topics | |||
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