Finance White Papers
Back in Black: Understanding the Financial Impact of CRM
Overview A great deal of discussion is taking place regarding Customer Relationship Management (CRM) system initiatives and their financial viability or ROI. There seems to be widespread confusion about the financial impact of these projects on revenue and operating costs. Most companies that purchase CRM software and embark on these enterprise initiatives lack internal resources that understand enough about the industry, software and the companies' businesses to do the ROI analysis, so the job of completing this critical management function falls to the CRM vendors themselves, or their consultant partners.
| Publisher | Comcast | File Format | HTML |
|---|---|---|---|
| Date Published | January 2007 | ||
| Format | White Papers | ||
| Topics | |||
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