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I Don't Want a Relationship - I Want a Box of Frosted Flakes
Overview CRM - Customer Relationship Management - is not a new concept. It is based on the principle that offering increased value to customers through increased relevance makes good business sense. CRM increases the probability that customers will purchase from companies again, that customers will become "Loyal." CRM requires "Getting it right" across all functional areas-advertising, marketing, sales, and service - online and off. "Getting it right" typically requires knowing something about the customers, their history of interactions, their past and future value, and their preferences.
| Publisher | Fair Isaac | File Format | HTML |
|---|---|---|---|
| Date Published | January 2007 | Downloads | 1 |
| Format | White Papers | ||
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