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From "Killer App" to "Killer Process": Achieving m-Commerce Success Through Strong Customer Relationships
Overview Companies engaged in mobile commerce products and services are on a relentless quest to create a so-called "Killer app," a must-have product or service that could guarantee breakthrough success. Unfortunately, the m-commerce products and services now available, from the speed of connection to the ease of navigation, have disappointed many m-commerce customers. On top of that, users have experienced a near-universal lack of simplicity, relevance and personalization. For mobile operators, overcoming these negative customer experiences - and ensuring future customer interactions are successful and positive - is the critical next step in fulfilling m-commerce's promise of vast opportunity and significant revenue. In other words, success will not be about the killer app, but about the killer process.
| Publisher | Accenture | File Format | |
|---|---|---|---|
| Date Published | June 2001 | ||
| Format | White Papers | ||
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