White Papers

ICM - A Vital Cog in the Employee Relationship Management Wheel

• Tags:
• crm,
• aspect,
• incentive,
• reward

Overview At first sight there may not seem to be much connection between Incentive Compensation (ICM) Management and CRM but CRM is much more than its obvious technology aspect and is very dependent on cultural issues and change management. ICM is one of those cross over applications which has a compelling aspect in a narrow tactical sense but when fully understood, should become part of an organisational strategy with the reward system explicitly linked to corporate strategy on an agile and market sensitive basis. ICM embraces both CRM and employee relationship management enabling organisations to positively influence the attitude of employees responsible for the attainment of customer and profit targets by implementing incentive and reward schemes targeted at teams and individuals according to their job function.

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