Sales - Marketing White Papers
Bayer CropScience Addresses Individual Customer Needs Across the Globe
Overview To maintain market leadership in the fiercely competitive global crop protection market, Bayer CropScience needed to cultivate relationships with all key market participants. Traditionally, the company's trade channel contacts had formed the backbone of the business; however, Bayer CropScience saw the need to broaden the focus of its activities to encompass all relevant stakeholders in the market. Using Oracle's Siebel Pharma, Bayer CropScience has created a Customer Relationship Management (CRM) solution that enables individual country subsidiaries to form a single, unified view of the company's entire audience - the channel, farmers, agricultural advisors, food suppliers, and food processors.
| Publisher | Oracle | File Format | |
|---|---|---|---|
| Date Published | January 2007 | ||
| Format | Case Studies | ||
| Topics | |||
-
Did you find this white paper useful?
White Paper RSSTurning customer interaction into profitable relationships
DownloadEffective customer communications boost customer loyalty, ensure brand and regulatory compliance, reduce environmental impact and help control a range of costs - through IT maintenance, printing, call centre operations and...
DOC1 Suite from Pitney Bowes Business Insight- a Butler Group Technology audit report
In the Butler Group's opinion, there is a growing market for personalised customer communications as competition in all market sectors intensifies.DOC1 Suite from Pitney Bowes is an electronic document composition...
e-Messaging from Pitney Bowes Business Insight- a Butler Group Technology audit report
Read this comprehensive report from The Butler Group on the Pitney Bowes Business Insight e-Messaging solution. e-Messaging enables high-volume delivery; helps personalise messages; analyses the aggregated delivery and response status;...
Cutting Through the Noise:Delivering the Right Marketing Message to the Right Customer
Financial institutions have the opportunity to dramatically improve their understanding of what their customers and prospects are seeking through analysing current customer behaviours in the context of customer location. The...
When Green Equals Green: Best Practices for Communications Provider Billing in an Environmentally-Conscious, Multi-channel World
With an increased focus on environmental stewardship, it's not surprising that many communications firms are looking for ways to promote "green" activities within their companies - including customer billing. Invoicing...
