Customer Support Services White Papers
Customer Relationship Management: 10 Steps to Success
Overview Customer Relationship Management, or as it is more commonly known 'CRM', is one of the most widely-used yet misunderstood terms in today's technology-enabled corporate environments. Put simply 'CRM' is a catch-all term that is most commonly used to describe software and related technologies that manage customer-facing business functions (most notably Sales, Customer Service and Marketing), business processes and data. This paper explains 10 steps to the success of customer relationship management.
| Publisher | Reservoir Partners | File Format | |
|---|---|---|---|
| Date Published | September 2005 | Downloads | 10 |
| Format | White Papers | ||
| Topics | |||
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