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Project-Based Customer Relationship Management in Virtual Enterprises
Overview The Internet has revolutionized communication among companies and clients. New possibilities for global collaboration among companies on a project basis are possible with virtual enterprises. Virtual enterprises enable new ways of collaboration with clients and their participation in creative and inventive activities of individual products. Furthermore project work with clients allows tight bonds to them and goes beyond traditional forms of customer relationship management. This paper starts with an overview of some basic concepts. The paper then presents the approach of web-based project management that can be used for various forms of collaborative activities over the Internet, including customer relationship management.
| Publisher | Universitat Regensburg | File Format | |
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| Date Published | September 2001 | ||
| Format | White Papers | ||
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