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Finance White Papers

Customer Relationship Management in Retail Banking

Overview Retail banks are facing greater challenges than ever before in executing their customer management strategies. Intensifying competition, proliferating customer contact channels, escalating attacks on customer information, rising customer expectations and capitalizing on new market opportunities are at the top of every bank executive's agenda. In looking for ways to drive growth, banks need to evaluate their customer management strategy. EDS' deep experience in implementing CRM solutions for global financial services clients has positioned them as a recognized leader in the CRM industry. They optimize the customer experience and increase satisfaction and profitability, while dramatically reducing their clients' operating costs.

Further White Paper Details
Publisher	Electronic Data Systems	File Format	PDF
Date Published	October 2006	Downloads	246
Format	White Papers
Topics	Finance

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Publisher:
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Beyond CRM: How to improve customer interactions

Providing a consistent, differentiated customer experience has a significant impact on customer loyalty, which in turn contributes to growth and profitability. Having an integrated view of customer profitability, acquisition costs and lifetime...

Channel:
Applications
Tags:
customers,
erp,
crm

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