Data Recovery - Security White Papers
Understanding the Data Protection Act: Strategies for Professional Services Marketers
Overview For the marketing teams in many professional services firms, understanding what they need to do in order to become (and remain) compliant with the requirements of the UK Data Protection Act (DPA) is at best a challenge and at worst a confusing morass of conflicting advice and guidelines. To add to this general confusion about what is required, DPA policies are frequently drawn up, from necessity, by individuals who are not involved in or aware of some of the practical day-to-day issues of marketing data management and use. This white paper sets out some practical tips for marketing teams in professional service firms to become, and stay, compliant with the requirements of the DPA.
| Publisher | Reed Elsevier | File Format | |
|---|---|---|---|
| Date Published | September 2004 | Downloads | 1 |
| Format | White Papers | ||
| Topics | |||
-
Did you find this white paper useful? 4 out of 9 users found this white paper useful
White Paper RSS
Download
