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Public Relations Firm Integrates Customer Data With E-Mail to Improve Sales Processes

Overview MCI Group, a firm based in Switzerland that specializes in public relations, had a new Customer Relationship Management (CRM) tool. With business booming, the company wanted to make adopting the CRM system easier for its marketing teams. The MCI Group decided to integrate all of the functionalities of Microsoft CRM (now part of Microsoft Dynamics) into the company's messaging system, thereby becoming a single working interface. In doing so, MCI Group hoped to centralize customer information and optimize sales processes - without disrupting people's work habits.

Further White Paper Details
PublisherMicrosoft File FormatWORD
Date PublishedJanuary 2007
FormatCase Studies   
Topics
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