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Converged Technology - Toyota Music Player

Overview This white paper studies briefly new convergence trends in car industry, focusing on Toyota bB. In December 2005, Toyota revealed its new model bB which is targeting at young people to whom music has become an essential part of their lifestyle. Rather than marketing bB as a car, Toyota is calling it a "Music Player" and is providing special services for iPod users. bB has three key elements: Sound, Illumination and Relaxation. It has four different audio modes and illumination is installed in 11 places inside the car.

Further White Paper Details
Publisher	Research On Asia (ROA) Group	File Format	PDF
Date Published	May 2006	Downloads	4
Format	White Papers
Topics	Network Design, Engineering - RandD, Sales - Marketing

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