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blinkx Receives Huge Online Recognition Via Its .tv Domain Name

Overview In setting up the business it was critical for blinkx to have an intuitive URL. blinkx is all about searching TV content on the Web, so despite initial concerns that most people would be drawn to blinkx.com rather than .tv, the company did research and found the public is very familiar with .tv URLs. Consequently they felt having the .tv domain was a fitting name that would be simple for users to find. blinkx registered www.blinkx.tv through an independent registrar - a company that processes domain name registrations, and then sends the necessary DNS information to a registry, in this case, VeriSign.

Further White Paper Details
Publisher	Symantec	File Format	PDF
Date Published	January 2007
Format	Case Studies
Topics	N/A

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