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Scalable Data Warehouse Helps U.K. Lifestyle Group Consolidate Multiple Data Sources in Just Three Months

Overview During its 15-year history, Ministry of Sound has expanded its revenue streams to incorporate not only nightclubs, but also recordings, tours, licensed products, and events. Each of these business areas feed back a wealth of customer information that the group uses to plan marketing campaigns and target potential customers. However, a lack of integration between these sources meant the group was unable to fully exploit the data it was receiving. With Microsoft Gold Certified Partner, IMGroup providing technical expertise, Ministry of Sound deployed Microsoft SQL Server 2005 to consolidate its data sources and provide the rich analysis and reporting functionality it required to gain a more accurate view of its customers.

Further White Paper Details
Publisher	Microsoft	File Format	WORD
Date Published	January 2007	Downloads	1
Format	Case Studies
Topics	Data Mining - Analysis, Database Management, Business Intelligence - Data Warehousing

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