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Mitsubishi Motors North America, Inc. Enhances Customer Service and Reduces Costs With Integrated CRM Initiative
Overview While Mitsubishi Motors North America, Inc. (MMNA) has made significant inroads into the North American market, it has wrestled with an issue facing many automotive manufacturers and financial services companies. After the initial sales and financing process, automotive customers often feel they are treated as numbers, not as individuals. MMNA and its finance subsidiary, Mitsubishi Motors Credit of America, Inc. (MMCA) wanted to change this perception and looked to Oracle's Siebel Customer Relationship Management (CRM) applications, which are designed to enhance customer intelligence and improve cooperation among various business units.
| Publisher | Oracle | File Format | |
|---|---|---|---|
| Date Published | December 2006 | Downloads | 10 |
| Format | Case Studies | ||
| Topics | |||
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