He said unsuccessful businesses will show "no memory of the customer's past and no respect to their future intention to buy". Companies are being urged to realise there is no such thing as a 'ready-made solution' when it comes to their customer...
But as an obvious form of CRM, two things that silicon.com columnists - both ex-IT directors - have said stick in the memory. Call centres aren't just an obvious way of doing customer relationship management (CRM).
The high growth of past years is now a memory. Throughout the technology boom, customer relationship management (CRM) swept all before it. What are companies doing differently to bring this about? Anthony Plewes explains.
Oracle's offering is an integrated suite of business applications providing solutions for customer relationship management, procurement, human resources, financial management and every other need of the aspiring business.
With Office 11, Microsoft's new strategy is to focus more on features targeted at businesses, as the company tries to expand its reach into larger customer relationship management (CRM) and enterprise resource planning (ERP) applications.
The company is also pushing hard into the managed services market, looking to help link net service providers and their own customers with networking gear that will help support ecommerce sites or web-based applications such as customer...