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Oakwood Worldwide Improves Sales Focus and Efficiency in Complex Corporate Housing Market

Overview In the late 1990s, Oakwood's business began changing dramatically. The company's target customer shifted from an executive being relocated to a consultant, trainer, or other person being sent on long-term business assignments. Oakwood previously relied on a homegrown customer contact system for more than two decades, but with the business transformation taking place, it soon became clear that the legacy system could not keep pace. The company needed a solution to help them get to know their customers better, and they had to develop a real sales process - one that would help them evaluate the potential of each customer and prioritize their calling efforts. To realize its vision, Oakwood selected a Siebel Customer Relationship Management (CRM) solution from Oracle.

Further White Paper Details
Publisher	Oracle	File Format	PDF
Date Published	December 2006
Format	Case Studies
Topics	N/A

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