This refers to the act of making a visual image out of numerical data or text, for example, in the form of a graph. The purpose of this data mining is to use such information for marketing or sales opportunities as well as analysis of business...
IBM DB2 Intelligent Miner Scoring allows businesses to make faster decisions by driving data mining intelligence to customer, supplier and employee information. In addition, Jones said to make data mining more useful, IBM is working with a group of...
Classic fashion retailer Jaeger is about to start a data-mining project as part of a £120,000 effort to curb the loss of stock from crime or waste - known in the industry as shrinkage. The data-mining application, supplied by IDM Software will...
Oracle is to acquire Carleton Corporation in a deal worth $8.7m. The two companies have signed a definitive agreement, which will see the leading database provider acquire Carleton by giving its shareholders $2.45 for each share.
But it's a reactive system that relies on intelligence which is notoriously difficult to gather, and increasingly sophisticated data mining techniques are now being used to identify patterns of criminal behaviour proactively.
The company's Enterprise Miner software for data mining is then used to identify customer behaviour patterns. Detlef Wessling, head of database marketing at T-Mobil, claimed the company had been able to identify 30 per cent more 'churners' with the...