Broadband White Papers

Broadband Household Segmentation: The Impact on Service Provider Consumer Applications Strategies

Overview This whitepaper examines an alternative methodology for assessing next-generation consumer applications and services. A survey of US and Canada broadband subscribers identified six groups of North American broadband households, each with distinct behavior attributes identified. A multi-step business strategy is outlined to guide the migration to next-generation services. Based on this broadband household segmentation, it is clear that the introduction of basic, or "Me Too" IPTV services will not be sufficient to achieve telco market success in North America. Wireline and mobile operators have largely agreed on the IP Multimedia Subsystem (IMS) being the next-generation network architecture.

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PublisherReed Elsevier File FormatPDF
Date PublishedSeptember 2006 Downloads35
FormatWhite Papers   
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