We see RFID as a crucial technology for the future of retailing," said Dr Gerd Wolfram, project manager of the Metro Group Future Store initiative. The project will begin in November this year with 100 suppliers tagging all of their pallets and...
Christian Koch, SAP's project manager in the Metro Future Store project, said item-level tagging may not be on the agenda for RFID if consumers object. One fear is that item-level tagging - where individual products carry the chip - could give...
We had some technology problems with item-level tagging - not every item was read on the shelf, there were so-called blind spots [on the on-shelf RFID readers]," he said, with metal and liquid products presenting problems.
Caspian is particularly concerned about item-level RFID tagging, especially the potential for retailers to be able to track goods after they leave the store - which it views as invasion of consumer privacy.
He said the company does not balk at the cost of RFID chips, still regarded by many as prohibitively high for item-level tagging, and believes the process benefits and improvements on the previous infrastructure more than justify the cost.
An RFID trial in Tokyo's upmarket Ginza shopping district is pushing the boundaries of item-level tagging by using the track and trace tech to give new insights into consumers' shopping behaviour. As well as exploring how individual users respond...