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Mobile - Wireless Communications White Papers

Building the Customer-Centric Store

Overview Two growing trends in the retail industry are customer self-service and the customer-centric store, and several factors are driving these trends. For example, shoppers are pressed for time and demanding easier and more-enjoyable shopping experiences. They want to get in and out as soon as possible and have a good time while they're on the premises. To help satisfy these demands, retailers are making efforts to reduce the amount of time customers have to spend in line and improving the efficiency of store operations. Competition is a key driving factor, because customers can always shop at another retailer that better meets their needs.

Further White Paper Details
Publisher	Sun Microsystems	File Format	HTML
Date Published	January 2004
Format	White Papers
Topics	Mobile - Wireless Communications, RFID

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