Mobile - Wireless Communications White Papers

Gorenje Transforms Its Business From Manufacturing to Service

Overview To increase its competitive edge and open up new revenue streams, Gorenje wanted to leverage its market-leading appliance sales business as a touch point for selling installation and maintenance services. Inspired by IBM leadership in open-standards-based technologies, Gorenje opted to take advantage of the full scope of services offered by IBM, from consulting services to pervasive technology engineering. With help from IBM, Gorenje is now poised to gain a strategic advantage, enabling it to transform its core business model, deliver new service offerings and enter new markets.

Further White Paper Details
PublisherIBM File FormatHTML
Date PublishedNovember 2006
FormatCase Studies   
Topics
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