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Italian Hypermarket Automates Customer Loyalty to Generate New Revenue Opportunities
Overview Leading Italian hypermarket chain Bennet employs 7,200 people and generates annual turnover of U.S.$1,801 million. The company wanted to automate management of its loyalty scheme to improve operational efficiency and customer service. To achieve this, and streamline new software development overall, it deployed Microsoft BizTalk Server 2004 and the Microsoft .NET Framework development environment. These technologies streamline new software creation with platform independent, object-oriented programming and reuse of application functions. Customer loyalty points management has now been fully automated. In addition, Shell customers can also use the system to collect points for use in Bennet stores. Because BizTalk Server 2004 supports effective systems integration, the new loyalty solution can be extended quickly to additional business partners.
| Publisher | Microsoft | File Format | WORD |
|---|---|---|---|
| Date Published | November 2006 | ||
| Format | Case Studies | ||
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